Facebook vs Instagram
Instagram and Facebook are the most popular social networks. But the problem is that we don’t know which of the platforms would be best for us. However, both are popular so we have to take a closer look at the benefits and statistics of each of these platforms. This article will not only enhance your knowledge but help you in launching a successful social media marketing campaign through the right channel.
Facebook is a platform for networking and connecting with friends. It has a tag line “Be connected” presents to be connected with friends and family members.
Posts that people don’t comment or react fades away from the timeline very soon.
Facebook prioritizes the posts based on the reactions they are receiving, Just as in life, “Loving” is a more valued emotional signal than “Liking”
3. Sharing links over messenger
Of all the interactions, this is the one that makes the most sense as if the user shares a piece of content to their wall, that’s great. But what’s even great is sending that link to your friends.
Instagram is a platform for sharing quality pictures and short videos. It has a tag line says “Capture and Share the World’s Moments.” People follow their friends and strangers as they offer them something whether be it memes, fashion whatever.
1. Instagram Feed
Instagram feed will be flooded by a similar type of content which you have liked previously.
2. Latest Post
How recently the post was shared, with prioritization for the latest posts over old ones.
This is a unique factor as the content would also depend on your relationship with that person who has shared the post, as to how you frequently you like, tag or comment on his/her posts.
Facebook has 1.13 billion daily active users whereas Instagram has 500 million monthly active users, Facebook is leading in numbers.
Although Facebook has more totals users Instagram has a strong following.
Let’s look at some of the key stats.
- 2.38 billion monthly active users
- 96% of active user accounts accessed the social network via a mobile device
- 40% of consumers said that they watch the most videos on Facebook
- 65 million small businesses have Facebook Pages
- 89% of marketers say they use Facebook as part of their brand’s social strategy
- 1 billion monthly active users
- 500 million daily active Instagram Stories users worldwide
- 37% of US Internet users are on Instagram
- 60% of Instagram users visit the platform daily
- 65% of marketers say they use Instagram as part of their brand’s social strategy
As you can see from the above-mentioned numbers that Facebook might have larger vanity numbers while Instagram’s stats are impressive in terms of engagement.
Instagram is a platform that thrives on users being able to engage with the visual content brands share whereas small businesses feel obligated to start a Facebook Page on Facebook.
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It can be challenging to create social media marketing. However, consider demographic data into social media planning. The following graphics will inform you of key audience demographics between both platforms.
Facebook usage among key demographics
Instagram usage among key demographics
According to the data, we see that young people are a more active user in age as compared to an older age. Majority of the Instagram user is under 30, and many of them are teens. However, the young generation desire to be onto the next trend pretty quickly. we have to start to see new social networks pop up a lot quicker these days and the shiny object syndrome is just too tempting. This difference in the audience provides an excellent opportunity for companies trying to reach a younger demographic.
Let’s not skip the older audience though. An advantage of being a popular social network for older consumers is that the users have higher incomes. Depending on what products or services your company offers. For instance, an investment firm might have much more success on Facebook than they would on Instagram.
Engagement in numbers
According to a social media engagement study that brands see a median engagement rate of 0.09% per Facebook post, in comparison to a 1.60% median engagement rate per post on Instagram. However, This data shows a sizable difference between the two networks for campaign benchmarking. It is important to remember that you can’t get engagement on Instagram posts than Facebook. However, there is a number of ways, and factor that interacts the users with the content on social media.
For instance, Facebook is the way content appears in users’ feeds based on algorithms whereas images perform better on Instagram than Facebook, since that’s what Instagram is the primary use for.
This comparison would be incomplete without taking a look at how each social network is used.
Facebook is largely informational. You can find out things about a company through its Facebook Page whether it’s business hours, an address or any upcoming events. Facebook historically has always focused on text because it’s detail-driven. That’s why it takes longer to create a profile on Facebook than it does on Instagram. They serve different purposes.
Instagram is about capturing moments. People don’t open Instagram to find out your company’s business hours or to see if their friends have been to your store. They use Instagram to connect. That’s what makes it so effective for building your brand and gaining popularity.
Which network is best for your brand?
As we have discussed, the type of content you publish on Facebook or Instagram is important. A big mistake that companies make is treating Instagram like Facebook. Content that works on Facebook doesn’t always translate well to Instagram.
Facebook is a great platform to curate content. You’ve probably noticed quite a bit of content shared on Facebook isn’t original. It’s generally curated blog posts, news or content that’s just being shared from other accounts.
Instagram, on the other hand, is all about original photos and videos. Although you may run into a reshared meme or two while you are scrolling through the app.
Facebook is text-based, you’ll have a better chance of people reading the entire update. For instance, if you have to close down for reconstruction you’d want to make a Facebook post about it. Instagram is where you could post pictures of the reconstruction in progress. See the difference?
Did you went to the concert last night or go to a popular conference? That’s the perfect opportunity to get content for Instagram. You can post the images in the meanwhile to give your followers a feel for how things are going. When you get back from the event create a Photo album on Facebook. Can you see the difference?
Image contests are all about engagement, and we know that Instagram is the king of engagement on social media. You can promote the contest on Facebook to help push traffic to your Instagram account. You might even consider running some Facebook Ads. Any type of original photo you should go on Instagram. If you’re publishing content that has a lot of text, then Facebook might be a better choice.
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