Facebook announced the expansion of its #SheMeansBusiness program in Pakistan, in the partnership include Universal Service Fund in Islamabad and the Punjab IT Board in Lahore. To provide women entrepreneurs with the tools, training, and resources that can help them secure funding and grow their businesses. This will empower women and will also lead to more diversity and a better economy.
At the launch of the program in Lahore, Beth Ann Lim, Head of Community Affairs at Facebook, Asia Pacific said,
The flexibility offered by digital technologies is enabling a new generation of women entrepreneurs around the world to make positive contributions to their families and communities. However, women still face a number of obstacles such as a lack of funding and networks that can help them grow and scale. With this partnership, we want to nurture current and future generations of Pakistani women business leaders by providing access to a series of workshops and online learning tools.
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Social media platforms considered one of the most versatile modes of marketing and connecting with people. However, the WDL-Facebook partnership for #SheMeansBusiness will increase awareness about the Facebook business products among Pakistani women. The ones who are running their startups and want to scale their market using these cutting-edge tools.
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Digital Literacy Program
The aim of this project is to cover multiple cities and help women gain the required knowledge to become entrepreneurs and grow their businesses online. However, keeping in mind that they are safe. An offered feature is a three-month digital literacy program that is offered as part of its “Herself” initiative.
The program has established an active presence in 20 counties and has trained and empowered over 42,000 women in the process.
While talking about the same, here’s what Clair Deevy, Director of Community Affairs, APAC, had to say:
“When women do better, we all benefit. More women are employed, more role models are created, and there is stronger diversity. Women are doing amazing things on Facebook around the world with the support and encouragement of the #SheMeansBusiness community. Our partnerships in Pakistan with USF and PIBT will hopefully help inspire and empower more Pakistani women to start and grow a business.”
Women currently account for more than 40% of the 80 million active small business Pages on Facebook globally, which is up more than 21% since last year.
Women’s Digital League aims at first starting this project by training women in Peshawar, Lahore, Islamabad, and Karachi. As these areas are covered, WDL will move on to its next targets which include the northern areas of Pakistan like Hunza. #SheMeansBusiness runs for the rest of this year and will kick-off in Islamabad on 13th September. And Lahore on 14th Sept.
For details:- https://shemeansbusiness.fb.com/
So all you female entrepreneurs, this is something you wanna keep a lookout for. Feeing interesting? Let us know in the comments